We've all been taken by surprise on how fast the COVID-19 pandemic impacted our daily lives. While many retailers can count on a boom in their demand for online sales through both proprietary e-commerce stores as well as through powerful channels like Amazon, generally, in property, the impact is more severe. An essential part of the sale is the viewing of the space. Were you ready to take this online?
Instead of suggesting the best technology for you to opt for, we wanted to share a high-level overview of the different virtual tour technologies available:
AR (Augmented Reality) refers to platforms that overlay digital aspects over the real world. Users can experience AR either by wearing glasses or through hand-held devices like smartphones and tablets. Chances are you first experienced this tech in the Pokemon Go game which was launched in 2016 and quickly gained popularity.
While currently less popular on the marketing side, AR is believed to gain strong traction in the construction phase of buildings.
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